Doc McStuffins Isn’t Enough

CocoaMamas

docmcstuffinsDoc McStuffins, Disney’s black doctor character, is a “crossover hit.” Sales of Doc McStuffins character products are evenly distributed by race and even gender, prompting a popular refrain about the virtues of colorblindness, as reported by the New York Times:

“‘The kids who are of color see her as an African-American girl, and that’s really big for them,’ said Chris Nee, the creator of Doc McStuffins. ‘And I think a lot of other kids don’t see her color, and that’s wonderful as well.'”

If only that were true.

People want to believe that young children do not see color. It seemingly provides us with the opportunity to intervene on young minds before racial stereotypes take hold. If young children do not see color, then we can provide multi-cultural materials to promote diversity, even when our personal lives — where we live, the conversationsin which weparticipate, with…

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Doc McStuffins Isn’t Enough

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